As a work at home business one of the goals is to create an experience for the customer that is as easy as if they were buying from a Fortune 500. So how do you make it happen?

One of the best things you can do is look for good products that can demonstrate value to the customer but involves little to no work on your part.

Here are 10 tools that are easy for the non techs but add great value to the customer.

1. www.Efax.com: EFax is an online fax service that eliminates the need for a traditional fax  machine, another line and all the associated expenses such as paper and ink cartridges. You get a real fax number that’s tied to your email.

2. www.Aweber.com: If you want to keep in touch with your customers automatically and personalize the communication an auto responder can be an important tool.  For a small monthly fee you are able to create email campaigns or a single message and broadcast it to your customer list. There are a variety of ways to increase the personalization and as a result will help you develop a better relationship with the customer.

3. www.VoiceShot.com: How would you like to instantly send a voice mail broadcast message to one or thousands of customers at a time? Imagine the power of being able to send reminders, alerts, product announcements or even so interactive polls or surveys right from the web. There are no set up fees or monthly minimums. You simply pay for the calls that are delivered. You truly can call more than one person at a time.

4. www.SendOutCards.com: Have you ever wanted to send a thoughtful card to someone but forgot or it simply did not happen because you ran out of time? Well Kody Bateman CEO of send out cards has not only revolutionized the greeting card industry he has made it his mission to change peoples lives one card at a time. With over a couple of cards in the inventory you can send cards to anyone.

I love this product because in less than one minute you can choose a card, personalize it, even add a picture, write it with your own handwriting, put a stamp on it and hit send. This is no e-card that may never get opened. You can set yourself apart from the competition and touch the heart of people you care about with this revolutionary product.

5. www.AudioAcrobat.com: Audio Acrobat is easiest way to add audio to your website or email. Would you to create your own online radio show? Audio Acrobat helps you record conference calls, podcast, interviews, and more. You can also learn to create products such as marketable CD’s.

6. www.FreeConference.com: Have you ever wanted to give a tele-seminar but did not want have the money to get started? Or maybe, you wanted to put a group of your customers or support team on the line to mastermind. A great way to not only develop a bound with your customers but to develop your content to them is through tele-seminars or tele-classes as they are sometimes called.

If you are just starting try www.FreeConference.com . You will receive a phone number where up to 25 participates can call in and listen to your seminar, boot camp, book reading or whatever content you want to deliver.

As you grow in experience you can choose other companies that will allow a larger number of participates as well options such as recording and creating a MP3 file.

Conference calls are great leverage because you can speak to several people at one time from the comfort of your home.

7. www.freeonlinesurveys.com: Would you like to know what your customers are thinking? You should. It’s simple to do when survey them. You can use this free online service to tap in the heart and mind your customer and uncover what they want from you. In less than 10 minutes you can be up and running. It’s easy to use with no software to install.

8. www.ilovechecks.com: Current figures show that 20% of all online transactions are check-based and that more  than 75 million Americans do not have a credit card. Now your business can accept online checks and get fast verification of account status. You don’t even need a shopping cart to process online checks with their virtual terminal and ATMVerify services. Don’t lose business because you don’t take checks.

9. www.EVoice.com or www.EVoicePlus.com: If you are a start up or home based business you may not want to miss your  customers calls or have them go to a voice mail. Providing a quick response gives your clients to assurance that you are a well run business.

The ability to answer a customer or get back to them quickly is a crucial part of customer service. There are several different ways to accomplish this. However, www.evoice.com and www.evoiceplus.com are two lost cost highly effective tools.  EVoice allows the messages to be send to your email and with EVoice Plus your messages can go right to your cell phone.

10. www.PDF995.com:  One of the keys to leverage your business is to create free reports, products, e-books and other publishing documents. The power of this strategy is once you develop a product you can either give it away or sell it over and over. You can even add free give-away rights which will allow someone to give your report away without changing any of the content. This can start a buzz and spread like a virus.

While there are only 24 hours in a day choosing the right tools can surely help you leverage the time. Think strategically when you are looking for products and service to help you build your business. Don’t just think about what you need right now. Always ask your self the question, “How can this tool help me grow into a million dollar business?”

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What is the primary reason your customers or clients come to you? Or purchase your product or service? What is the Number One problem you solve for them? Do you know? Are you certain? If you don’t, your marketing could be missing the mark, and you could be missing out on sales.

Uncovering Your “Key Selling Point”

This is the Single Marketing Message that is the central message in all of your communications about your business, product or service. It can be difficult for small business owners to determine what their single marketing message should be. Why? Because they are too close to their business. And, because they are viewing their business from their side of the desk.

Keeping your marketing customer-focused can be a challenge

Even if we know we should be looking at our business from our customers’ perspective, it’s often easier said than done. As a result, it is easy to get caught up in all the amazing features of our product or service and the reasons we THINK our clients are attracted or are buying.

But sometimes our vantage point is clouded by our own perceptions and beliefs. And those perceptions and beliefs may be inaccurate. So how do you pinpoint the real reason customers are attracted to your product or service and the true reasons they are choosing to buy?

There is an easy way to stay on track

Very simply, YOU ASK THEM! Okay, I know it seems obvious, but you’d be surprised how often we don’t think of the obvious.

Your prospects and customers (and yes, even your rejecters — those who visit but don’t buy) can provide great insights about the benefits they value most in your product or service and why they chose to buy.

Whether you have a lot of customers or only a few

You don’t have to have a large customer or prospect base to do some research to see if you are on track. Even if you only have a handful of clients or customers, contact them and ask them what they like most about your product or service.

Talk to your Clients or Customers

(1) What is the one thing that got them to purchase?

(2) Have you delivered on that promise?

(3) What do they like least about your product or service?

(4) How could you improve your product or service?

(5) What else (in your business category) do they have a need for?

(6) How else could you help them be successful, be happier, or solve whatever problem your product or service solves for them?

Talk to your Rejecters

If you choose to survey rejecters (which I have done very successfully for years for one of my clients) find out why they DIDN’T buy.

(1) Ask them what product or service they bought instead of yours? And why?

(2) Ask them what that competing product or service offered that yours did not?

(3) Ask if there is anything you could do to get their business in the future? Product or service changes, additions, deletions?

Talk to your Prospects

Do you have a list of prospects — those who have expressed an interest in your product or service but have not yet purchased? Perhaps they have subscribed to your newsletter or ezine.

(1) Ask them for feedback on your newsletter or ezine content.

(2) What topics are they interested in learning more about?

(3) How can you help them to be more successful, happier, etc?

(4) Find out what they want and who they are

And in all three cases — Clients/Customers, Rejecters, and Prospects — if it seems appropriate, ask for a little information about who they are. Age, gender, profession, where they live, how much they typically spend in your product or service category.

This will help you get a better understanding of your target audience and you’ll know if you’re attracting the kind of people you thought would be interested in your product or service. And if you need to change your marketing strategy to reach a different audience, or to perhaps change your target audience.

It will help you better serve them

The more you can learn about your prospects and customers the better you can serve them. And the more effectively you can market to them.

You may be in for a surprise

I’ve had clients tell me they thought they knew why people were buying from them until they asked. And what they heard surprised and shocked them.

Very often what you hear can help you zero-in on a Unique Selling Proposition that you never thought of. And because it came from the mouths of your customers you know it is compelling and effective.

Don’t change everything based on a few opinions

My only caution is if you only have a handful of customers or prospects to survey, don’t make any major changes or decisions until you are able to validate your findings among a larger group of people.

Or at least test any changes you do make before making a final decision to overhaul your entire business or marketing plan. Common sense is the rule here. Just use your own good judgment and don’t over-react to comments made by only a handful of people.

You can ask in a number or ways – Choose what works for you

There are any number of ways to collect research from your prospects and customers. You can telephone them, email them, mail them a written questionnaire, or you can meet with them in a group (called a focus group) to collect their opinions.

You can be as formal or informal as you feel comfortable. Typically the larger number of clients you survey, the more formal the survey. If you have only a handful of people to talk to, simply pick up the phone and call them.

Don’t be afraid to ASK

Don’t be afraid to ask for opinions on your products or services or how you can serve your clients better. What you find out could be extremely valuable in helping you to build and grow your business.

Don’t forget to say “thank you”

You will also want to consider offering an incentive to encourage your prospects and clients to participate or respond. A bonus, such as a special report, or a discount on a future purchase is a nice way to show your appreciation for them taking the time to respond to your survey.

(C) 2005 Debbie LaChusa

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But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.

List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?

List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

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